How does Split Rock differ from your traditional broker/dealer? The answer is simple. We are not a broker/dealer! Split Rock is a Registered Investment Advisor, and due to this designation, is willfully held to a fiduciary responsibility in all decisions regarding client accounts. We do not accept commissions. We do not uselessly "churn" our clients' investments to line our own pockets. Each trade or execution is carefully crafted and selected to ensure that our clients' best intentions are always protected. We operate under our own banner, and because we do, we have no ties to standardized “groups” of investment “products” we are obliged to use. Our slate is clean, and the entire market is our playground. This separation allows us to provide our clients with the best of the best in regards to individual investment options and provides us access to the entire book of investment products. This is what makes us different. We utilize the internal attributes of our team of investment professionals to bring unparalleled value to those who trust us with their investment decisions. We work for our clients, not the other way around.
As a firm, the idea of risk management is always on the forefront of our mind. Split Rock was formed on the heels of the 2008 financial meltdown, one of the most difficult and trying times in the history of the American economy... and we are better off for it. Because of this meltdown, we have adopted and continue to maintain a set of principled concepts surrounding the content of our portfolios. We are defensive-minded by nature, and strive to protect our clients' portfolios as much as we strive to grow them. Our best offense oftentimes is our defense. If you aren’t going backwards the only way to move is forwards.
Ultimately, partnering with Split Rock ensures that your investment portfolio will always be under the vigilant watch of portfolio managers with investment experience spanning some of the most amazing times of American economy. From the best of times to the worst of times, a special mindset has been brewing in the minds of our managers, and has culminated in Split Rock Private Trading and Wealth Management.